Curiosity. Exploration. Answers.

I work at the intersection of luxury, analytics, and automotive culture, studying how desire forms, how markets signal intent, and how machines shape identity.

With over a decade of experience in data analytics and business intelligence, I help luxury brands, marketing agencies, and founders understand demand, pricing power, and customer behavior. My work spans data-warehouse design and implementation, analytics strategy, and executive-level reporting. Building systems that prioritize clarity, reliability, and long-term usefulness over dashboard sprawl.

In the luxury and premium space, my focus extends beyond traditional performance metrics. I analyze sentiment, search behavior, attention dynamics, and cultural momentum to understand how brands are perceived long before a purchase is made. This work includes lifetime value modeling, attribution frameworks, revenue forecasting, and demand analysis—used as tools to interpret human motivation rather than abstract KPIs.

Alongside my analytics practice, I write automotive essays exploring driving feel, design intent, and the emotional economics of machines. These pieces treat the automobile as a cultural artifact, one that refines discipline, reveals vulnerability, and shapes presence through motion.

Outside of work, I’m drawn to travel, cooking, and time spent outdoors, practices that reinforce attentiveness, restraint, and respect for craft.

Whether analyzing markets or writing about machines, I’m motivated by the same pursuit: to understand how cultural, mechanical and economic systems shape behavior.